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Zyprexa Drug Rep
PharmedOut, a new project that educates physicians on how pharmaceutical companies influence prescribing, is previewing a timely video about Zyprexa (olanzapine), an antipsychotic drug approved by the FDA to treat
schizophrenia and bipolar disorder. In this video Shahram Ahari, a former pharmaceutical company representative, tells how he sold the
drug. Nearly a decade after its introduction, a drug once hailed as a breakthrough treatment is being assailed for its negative side effects.
Antipsychotic drugs are not risk-free, but doctors and patients have long complained that Zyprexa causes obesity and diabetes. This week, the New York Times reported that studies on the frequency of weight gain were underreported by the manufacturer. PharmedOut is an independent
physician-run project funded through the Attorney General Consumer and Prescriber Education grant program.
Length: 325
Rating: 4.50 (135 ratings)
Tags: PharmedOut olanzapine schizophrenia bipolar antiphsychotic drugs eli lilly side effects obesity diabetes
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PharmedOut Mission
Director of PharmedOut explains the project
PharmedOut (http://www.pharmedout.org) is an independent, publicly funded project that empowers physicians to identify and counter inappropriate pharmaceutical promotion practices. Dr. Adriane Fugh-Berman is the principal investigator for Pharmedout, which is funded through the Attorney General Consumer and Prescriber Education grant program.
Length: 251
Rating: 4.60 (11 ratings)
Tags: PharmedOut physicians CME medicine education disease-mongering drugs pharmaceutical FDA
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Pharma Insider Part II
Opposition Research
Douglas Melnick, MD MPH, a former pharma insider, tells how pharmaceutical companies gather information on the competition while staying within the law. Dr. Melnick, a preventive medicine physician, is a consultant to PharmedOUT.org, a publicly funded project to educate physicians about inappropriate pharmaceutical promotion. Transcript of this video is available at http://www.pharmedout.org.
PharmedOut is an independent project funded through the Attorney General Consumer and Prescriber Education grant program that educates physicians on how pharmaceutical companies influence prescribing.
Length: 263
Rating: 5.00 (4 ratings)
Tags: PharmedOut pharmaceutical pharma off-label medicine physicians
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Drug Reps Talk Shop
Selling drugs to docs
The real purpose of samples: "first one's free, then you pay, then you're hooked." The voices in this segment have been distorted to protect the identity of the participants.
PharmedOut (http://www.pharmedout.org) is an independent project funded through the Attorney General Consumer and Prescriber Education grant program that educates physicians on how pharmaceutical companies influence prescribing.
Length: 273
Rating: 4.30 (12 ratings)
Tags: PharmedOut medicine drugs pharmaceutical pharma marketing sales salesman physicians
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Pharma Insider Part I
Off-label promotion under the radar
Physicians can prescribe drugs off-label (for non-FDA-approved uses), but it is illegal for pharmaceutical companies to promote drugs off-label. Douglas Melnick, MD MPH, a former pharma insider, tells Adriane Fugh-Berman, MD how companies get around the bans. Medical science liaisons are company doctors and pharmacists that can legally answer questions about off-label use, so drug reps may coax questions about off-label uses from doctors, and then refer those questions to MSLs. Company representatives also manipulate compendia, which are compilations of drug uses - including off-label uses - that are used by insurers to determine what drugs to pay for. Dr. Melnick, a preventive medicine physician, is a consultant to PharmedOut.org, a publicly funded project to educate physicians about inappropriate pharmaceutical promotion. Dr. Fugh-Berman is the principal investigator of PharmedOut.org. Transcript of this video is available at http://www.pharmedout.org.
PharmedOut is an independent project funded through the Attorney General Consumer and Prescriber Education grant program that educates physicians on how pharmaceutical companies influence prescribing.
Length: 284
Rating: 3.00 (6 ratings)
Tags: PharmedOut pharmaceutical pharma off-label medicine compendia MSLs physicians pharma-free
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Drug Reps Talk Shop Part 2
Drug reps continue their chat
The voices in this segment have been distorted to protect the identity of the participants.
PharmedOut (http://www.pharmedout.org) is an independent project funded through the Attorney General Consumer and Prescriber Education grant program that educates physicians on how pharmaceutical companies influence prescribing.
Length: 302
Rating: 5.00 (5 ratings)
Tags: PharmedOut medicine drugs pharmaceutical pharma marketing sales salesman physicians
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