| |
Search videos for Sifry |
|
|
|
|
David Sifry - What is a blog?
Dave Sifry is the CEO of Technorati, the major search engine for blog-based content.
I have had the pleasure of spending a whole day with Dave, driving with my motorino around the secret beauty spots of Rome while chatting and discussing about all of our passions. Dave Sifry, greatly enjoys taking photographs and so I drove him to some unique places where few tourists can arrive with their own legs.
Here, just in front of the Colosseum, I captured Dave's thoughts about blogs and about their relevance in today's media panorama.
His thoughts and vision are a must-listen to, as from his Technorati dash board he really he is on of the few having the true pulse of state of the blogosphere. The clips was shot in Rome on February 2nd 2006. - "A good way of thinking about a blog is that it's a person's attention expressed over time on the internet. So, it's a person writing a daily journal that is their thoughts, what they're doing, what they're thinking, who they care about, things that they want to talk about: products they like, companies they hate, teams that they love, people that they love...sharing is what it's all about. Think of blog like a public e-mail to the world, because infact the tools are very similar. You could write something in a blog editor which looks just like writing an e-mail, the only difference is that instead of hitting send and your e-mail just goes out to that one friend of yours or just that group of people that you're writing to, it gets published on the web and it's available for anyone to see and to subscribe to so that people can now all of a sudden begin a relationship with you so that as you write things, they can actually be informed when you write. I'm not sure about competitive, although certainly there are areas where bloggers are attempting to compete with mainstream media. I personally look at it as a more symbiotic relationship. What's happening is that the media is becoming even more democratized. The amount of money that it takes for a person to be able to become a publisher and be able to continue to do it on the internet has now essentially become zero. And so the only thing that's become difficult now is: are you a brilliant writer, do you have interesting ideas, are you using other types of medias as well, like videoblogs and podcasts of audio programs that you can create. So, in effect, where we used to have freedom of the press as long as you were able to afford one; now, anyone can afford one and that means that literally millions of people around the world are able to get their thoughts out and express it. And it doesn't necessarily mean that they have to be out there trying to change the world or compete with mainstream media. In some cases, it's simply just getting your passions out and finding people of like mind and having that ability to communicate with literally millions of other people over the internet in such an inexpensive way. It's fundamentally democratic and it's also quite revolutionary. So what that means is it used to be that when we watched something on television or read something in the newspaper the only recourse we had would be to yell at our television set, 'Argh! They're wrong!' Or, that article was all wrong and so you write a letter to the editor and if you were lucky maybe six letters a day would get published in the newspaper. And so we as human beings felt powerless. And I think that the interesting thing that blogs give us is a rebirth in civics and so, just like the Colosseum behind me, this is why it's such a wonderful place to be talking here, the place where democracy was created (here in Rome) and thrived...in Greece and in Rome, these wonderful places...that I think we're starting to see a rebirth in civics, as well, around the world where people no longer have to feel powerless that they're only yelling back at their television screen set. But now that they can sit down and they can blog about it, they can write about it and they can reach other people that feel the way that they do and that's fundamentally political and that's fundamentally powerful."
Length: 238
Rating: 0.00 (0 ratings)
Tags: theweblogproject whatisablog blog bloggers opensource robingood robin good documentary david sifry
|
Play |
|
|
David Sifry - What is a blog? 2
Dave Sifry, CEO of Technorati, the major search engine tracking blogs and the blogosphere at large, paints in this second video clip (first clip), his view of blogs in the emerging new media landscape. The clips was shot in Rome on February 2nd 2006. - "I definitely think that the format of blogging in terms of giving human beings an enormous voice is terribly important.
But what I think is even more important here is to recognize that blogs are a symptom of what's happening in our society.
And it's a symptom of the power the internet has been giving.
As broadband and mobile has really enabled people to not only be consumers but producers of information and content.
Blogging is just a symptom of what's changing.
So, what we really need to be looking at are not just blogs, but reviews, and you know, gee, ever wonder, like...job postings.
Job postings are an obvious thing that people go and you put a job posting on your site, put your resume up on your blog.
Well, what if there were some way for those two to meet each other?
Reviews are huge. We are constantly talking about: Where did I go for dinner tonight? Was it good? Was it bad?
Now I have a camera phone. I can take a picture of the dish! And so, yes this was wonderful, no this was terrible.
I loved this movie, I hated this movie. I liked this book, I hated it.
Then the ability to then use that information to allow people to create communities, or better, to allow the exposure of communities that already exist!
And give people power to communicate with each other and share with each other in a way that doesn't necessarily mean that I have to go listen to the movie reviewer who talks about it on TV and listen to only what he has to say.
I can find out what my friends think or people who are similar to me think.
And I can also find out what people dissimilar to me think!
And I can use this as a way, as a bridge to be able to help connect. People who ordinarily would have never been able to find each other."
Length: 135
Rating: 0.00 (0 ratings)
Tags: theweblogproject whatisablog blog bloggers opensource robingood robin good documentary david sifry
|
Play |
|
|
Interviewing David Sifry
In this video I interview my friend and partner, David Sifry, from Technorati, at DLD
Length: 221
Rating: 0.00 (0 ratings)
Tags: DLD David Sifry Technorati
|
Play |
|
|
Leweb3 - Dave Sifry / Technorati
Part of Dave Sifry (Technorati) speech at Leweb3
Length: 27
Rating: 0.00 (0 ratings)
Tags: leweb3 technorati Dave Sifry
|
Play |
|
|
Dave Sifry, Founder and CEO of Technorati
Dave Sifry explains Technorati, and why he thinks it was chosen as a Tech Pioneer for the 2006 World Economic Forum.
Length: 316
Rating: 3.10 (7 ratings)
Tags: Technorati WEF world economic forum davesifry sifry
|
Play |
|
|
YouTube Video Metrics and The 2008 Presidential Race
http://zennie2005.blogspot.com/2007/09/video-script-youtube-metrics-and-2008.html - Video Script: YouTube Metrics and The 2008 Presidential Race
I'm making this video to answer a question posed my Micha Sifry over at TechPresident and also to clear some glaring errors in what was an otherwise interesting article. Sifry write that she's "thinking out loud about YouTube metrics, but doesn't include all of the metrics. Sifry wants to know if there's a relationship between the number of YouTube subscribers and viewership. The answer is it's more complicated than that. But before I explain why, I need to clean up these problems in Sifry's article.
Take a look at this. This article was written on August 16th 2007. This is August 29, 2007. Sifry states that "John Edwards' (You Tube) numbers are somewhat higher than the other leading Democratic candidates because his campaign is using YouTube as the player for videos on his own site, while Obama uses Brightcove and Clinton uses an in-house tool."
Really?
I wonder which numbers Sifry was looking at?
I created a table that compares the YouTube statistical numbers for the Democratic Candidates with those of the Internet's top Republican Challenger Ron Paul. Now keep in mind I'm pulling these numbers straight from the channel pages of each candidate's YouTube page.
Let's look at the results.
Let's read left to right on the table, starting with Channel Views. This is where the viewer visits the page of the candidate on YouTube.
The leader in this area by a massive margin is Senator Obama, who has 11 million channel views. As you can see, the closes follower isn't that close at all.
Now from this, we should expect Barack Obama's video views to be so far ahead of everyone else's that there's no comparison. Indeed, a look at my own channel statistics, which you can't see, but I can from my account, shows my overall video views to be ahead of my channel views.
But when I use TubeMogul, the best evaluator and recorder of online video traffic ever constructed, we get results that imply fewer video views than the 11 million subscribers. But here's the problem -- and I think it's one that Sifry had -- but did not see -- in looking at YouTube Metrics using TubeMogul. TubeMogul only captures a date range going back six months; Senator Obama's YouTube channel was established almost one year ago. So while we can't see Senator Obama's account to learn how many video views he has, I can safely say that the video views do outpace the channel views.
One major reason for this is something not properly recorded by YouTube -- it's called the embed code. It's here. It allows you to install someone's video on your blog or website. The trouble us, YouTube only records links, not embeds, in video stats.
So an Obama video can be set and then played and replayed and there would be no record of the embed, but high video view stats, higher even than channel views.
On top of all that, Obama has more videos posted on YouTube than many candidates. Ron Paul, the overall view leader, has just 44 videos on his channel. Considering Paul's popularity, he's not got enough videos out there to take advantage of it. His view numbers should be far higher than they are, and they would be with 100 more videos.
Finally, it's very important for candidates to take YouTube even more seriously than they do. It commands 60 percent of the video distribution market share, and the next closest competitor MySpace Videos only has 16 percent of the market, and then Google Video (which really doesn't count here) has 8 percent. Plus, there are about 70 YouTube-type companies, which makes challenging YouTube's market share almost impossible (here that NBC!?)
The lesson here is three-fold -- first the relationship between YouTube subscribers is more complicated than it seems, second, TubeMogul can only capture part of the picture, not the whole, and third that people do see the candidate message on YouTube, and given the shift in YouTube's demographics to an older audience and for no other reason than the mainstreaming of YouTube, an audience more likely to vote in the 2008 Presidential Race.
Length: 534
Rating: 4.80 (43 ratings)
Tags: youtube politics videos stats barack obama clinton edwards ron paul joe biden bill richardson
|
Play |
|
|
